Communication strategies of competition authorities as a tool for agency effectiveness
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Date
2014
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Publisher
United Nations
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Language
en
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Abstract
Comprehensive communication strategies are one of the most powerful tools
competition authorities possess to establish, maintain and promote competition culture. When used effectively, communication strategies can educate and engage the general public, increase compliance with competition laws, shape policy debates and empower competition authorities. The use of media to carry out advocacy activities is a fundamental aspect of any communication strategy.
This note discusses the importance of general and media advocacy and explores
media advocacy activities in detail. Advocacy strategies across key sectors of the media are outlined, and methods of evaluating media advocacy strategies are described. Case studies and descriptive and comparative statistics are presented, based on authorities’ responses to a survey distributed by the UNCTAD secretariat.